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Freshdesk Review 2023: Features, Pros & Cons

Previous, our comprehensive blog showcases various AI tools and their impact on improving performance and creativity across different fields. Excellent customer support is needed in today’s businesses that are speeded up in order to satisfy customers which leads to the success of business. Incorporating Freshdesk, a popular support software allows companies to cater to any inward inquiries towards improving overall services. This blog discusses an in-depth analysis of Freshdesk which helps the readers choose from the best customer support systems available in 2023.

Freshdesk Review 2023

Freshdesk Overview:

Freshdesk is a comprehensive customer support software that aggregates customer queries from varied communication channels including emails, telephones, chats, and social networks in one single interface. It gives companies a platform that makes it easier for them to solve problems and provide outstanding client service.

Key Features of Freshdesk:

Ticket Management: Support agents can easily organize assigned and prioritized tickets from the freshdesk for better management. Its essence is that each inquiry submitted by a client must not get lost, and timely answers.

Multi-Channel Support: It allows businesses to provide a similar support experience through varied platforms of communication such as emails and phone calls. Freshdesk combines all email, live chat, phone calls, and social media messages into one platform for easier monitoring and solving purposes.

Automation and Workflow: With regard to this issue, Fresh Desk provides automation features that can enable support agents to save their precious time by handling repetitive aspects of customer service provision. Workflow automation helps in routing tickets to the correct department/agent, escalating of priority issues, as well as sending customized responses.

Knowledge Base Management: By searching through the knowledge base offered by Freshdesk, the customers get answers to their inquiries on their own. In order to lessen the number of support requests that are coming in as well as enable self-service support, support teams should create and maintain a complete knowledge base with articles, FAQs, and other information for help. #

Reporting and Analytics: With regard to data reports on performance, robust reporting and analytics are provided by Freshdesk to help in tracking different support indicators. This also provides room for identifying weaknesses, improving support procedures, and making customers happy.


Intuitive and User-Friendly Interface: The design aims at ensuring simplicity and ease of using freshdesk by non-technical people like customers.
Scalability: It offers businesses of any size – from startups to enterprise organizations – affordable and scalable options for growing your support needs.
Comprehensive Integrations: The system also integrates well with popular business tools and applications among others including CRMs, collaboration platforms, and e-commerce solutions thus making it possible for a connected support ecosystem.

24/7 Customer Support: It provides round-the-clock customer support through various channels, ensuring assistance is readily available when needed.


Learning Curve for Advanced Features: Though the main characteristics of Freshdesk are simple to use, it might take you some days or training to learn about its advanced functions.
Limited Customization: Certain users have also claimed that they are unable to modify the interface and functions to fit certain business needs.
Occasional Performance Issues: While some users might experience occasional slowness of performance like slow responses or system crashing, this happens rarely.

Comparison of Freshdesk alternatives.

Freshdesk vs Five9
To this end, it must be noted that Freshdesk and five9 are part of the CCaaS world space. From a pricing perspective, Freshdesk is without doubt the most competitive alternative with the free package as well as the cheaper subscription rates. It all costs $149 per month, the so-called “Digital-only” option. Moreover, Freshdesk has a more specific focus on sales and customer support through ticketing, the development of a knowledge base, and the creation of a community forum.

Comparison of Freshdesk alternatives.
Freshdesk vs Five9

In the end, you are most likely going to make a choice depending on your particular requirements. For purposes of your contact center with voice, chat, and email without any noticeable user barriers-Five9. Nonetheless, considering the collaborative basis of customer service representatives, Freshdesk would be more desirable.

Freshdesk vs 8×8
8×8 is one of the major UCaas friendly brands while Freshdesk is an example of CCaaS. In addition to voice, video, and chat, 8×8 offers HD support for up to 500 participants per conference. Although, FreshDesk has collaboration potential like private messaging and ticket sharing; 8×8 offers a wider range of communications.

Regardless of whether there would still be open pricing, 8×8 seems like a superior alternative for medium to large companies looking for an advanced contact center with more comprehensive functionalities. 8×8 may occasionally be difficult to operate depending on your level of experience with the Voice over Internet Protocol technology services.” If you would like to have voice, chat, as well as video conferencing capabilities, then opt for 8×8. You can look up it if you need a client assistant service with ticketing or forums included.

Frequently Asked Questions (FAQs)

1. What is Freshdesk used for?

It is a customer solutions platform. Use support tickets or forums to engage customers or provide solutions. When paired with other Freshworks features, it can act as a streamlined customer communications and team collaboration tool.

2. Is Freshdesk a good ticketing system?

Depending on the plan you use, It could be an ideal ticketing system. The Free tier enables agents to integrate tickets from email and social media. In contrast, the Growth plan introduces custom ticket fields and status and the ability to track agent time on tickets.

3. Is Freshdesk free to use?

It is free to use.

4. Does Freshdesk have a phone app?

It is available for download in the Google Play and App stores.

5. Is Freshdesk a SaaS tool?

Yes, It is technically a SaaS tool as there are no hardware requirements and its features are in the cloud.


A robust customer support software with many features aiming to ease support procedures and help boost customer support. It offers companies the ability to manage their tickets, multi-channel support, automation, and knowledge base management in order to ensure outstanding customer experience.

Although It offers an easy-to-use layout, extensive connections, and scaling, there are some disadvantages including complicated training for sophisticated functions and little chance for individual adjustments.

In sum, It continues to be a good option for firms searching for a powerful customer care platform in 2023. Knowing your unique needs, and comparing freshdesk characteristics (pros, cons) helps select a solution that would improve your customer service for higher profitability.

AI Tool HelpScout Review – The Ultimate Customer Support Solution

In today’s business world, building an efficient and professional customer support system is essential for success. With the advancement of technology, AI-powered tools have revolutionized how businesses handle customer inquiries and provide support.

Previous, our comprehensive blog showcases various AI tools and their impact on improving performance and creativity across different fields. Among these tools, Help Scout has emerged as a standout customer support solution. Let’s explore in detail about HelpScout and why it is considered an excellent customer support tool.

AI Tool HelpScout Review

One such tool that has gained popularity is Help Scout. In this blog post, we will review Help Scout as the ultimate customer support solution, highlighting its features, benefits, pricing, user reviews, and ratings, as well as its advantages and disadvantages.

Highlighting Features

  1. Intuitive and User-Friendly Interface:
    Help Scout offers a user-friendly interface that is easy to navigate, making it convenient for support agents to manage customer inquiries efficiently. Its clean and intuitive design allows agents to quickly access customer information, previous conversations, and relevant data, enabling them to provide personalized and effective support.
  2. AI-Powered Automation:
    Help Scout’s AI-powered automation capabilities are a standout feature. The tool utilizes machine learning algorithms to automate repetitive tasks, such as categorizing and tagging incoming tickets, routing them to the appropriate department or agent, and suggesting relevant responses. This not only saves time but also ensures consistent and accurate support for customers.
  3. Multichannel Support:
    It allows businesses to provide support across multiple channels, including email, live chat, and social media. The tool centralizes all customer interactions into a unified inbox, making it easier for support agents to manage and respond to inquiries from various channels. This seamless multichannel support helps businesses deliver consistent and prompt assistance to customers, regardless of the platform they choose to communicate on.
  4. Collaboration and Knowledge Sharing:
    It facilitates collaboration among support teams by providing features such as internal notes and tagging. Support agents can leave internal notes to share insights or seek colleague assistance, ensuring a unified approach to customer problem-solving. Additionally, the tool enables creating and managing a knowledge base, allowing businesses to provide self-service resources and empower customers to find answers to common queries.
  5. Robust Analytics and Reporting:
    This AI tool offers comprehensive analytics and reporting capabilities to measure and improve customer support effectiveness. Businesses can gain valuable insights into response times, customer satisfaction ratings, ticket volumes, and agent performance. These analytics enable data-driven decision-making, helping companies identify areas for improvement, optimize workflows, and enhance overall customer satisfaction.

HelpScout Pricing: Affordable Customer Support Software

It offers flexible pricing plans based on the number of users and features required. The pricing starts at $20 per user per month for the Standard plan and goes up to $40 per month for the Plus plan. Customized pricing options are available for larger enterprises with specific needs. A free 15-day trial is also offered for businesses to test the tool before making a commitment.

HelpScout's Pricing

HelpScout User Reviews

“Helps cout is very CX user friendly for handling emails”

“Help scout has improved quite a bit in the last six months”

It has received positive reviews and high ratings from users. Many appreciate its user-friendly interface, automation capabilities, and multichannel support. Users have praised its seamless integration with third-party tools and the ability to customize the tool to suit their specific requirements. The robust analytics and reporting features have also received positive feedback for enabling data-driven decision-making.

The Advantages and Disadvantages of Help Scout

– Intuitive and user-friendly interface for easy navigation
– AI-powered automation saves time and ensures consistent support
– Multichannel support allows businesses to provide assistance across various platforms
– Collaboration features promote teamwork and knowledge-sharing
– Robust analytics and reporting for data-driven decision-making
– Flexible pricing plans to accommodate different business needs
– It’s pricing may be a bit higher compared to some alternative solutions.
– Some users have experienced occasional glitches or slow performance, although these instances are relatively rare.


Help Scout is an exceptional AI-powered tool that revolutionizes customer support. With its intuitive interface, automation capabilities, multichannel support, collaboration features, robust analytics, and customization options, Help Scout stands out as the ultimate solution for businesses seeking to provide top-notch customer support. By leveraging the power of AI, HelpScout enables businesses to deliver personalized, efficient, and seamless support experiences, ultimately leading to higher customer satisfaction and loyalty. While it may have some minor disadvantages, the advantages, and positive user reviews make Help Scout a strong contender in the customer support tool market.

The best way to level up customer services by AI 2023

AI has been ingrained in popular culture for generations, exemplified by iconic movies like “The Terminator.” However, recent advancements in technology, such as ChatGPT and AI-powered bots, have sparked a renewed conversation about AI’s role in the business world. Both company leaders and consumers now have a better understanding of the benefits of AI in customer service and its potential to simplify our lives.


How to level up Customer Services by AI?


AI’s Potential to Enhance Customer Service There are several ways in which AI can revolutionize the customer experience as technology continues to evolve. Here are a few examples of how you can implement AI in your customer service strategy:

1. Enhance Efficiency and Productivity for Customer Service Agents

AI can provide tools and automation to streamline workflows, leading to increased productivity among support agents. By utilizing chatbots, businesses can handle simple customer requests, while automation takes care of repetitive tasks. This allows your team to focus on more complex customer issues and high-value tasks.

Moreover, AI can analyze customer interactions, understand their sentiments and intentions, and accurately route tickets to the appropriate agent if necessary. By considering the customer’s sentiment, an agent can approach the interaction in a way that avoids escalations or de-escalates tense situations.

According to a survey, 71 percent of consumers believe that AI should be capable of understanding and responding to their emotions during customer service interactions. For example, Zendesk offers AI-powered productivity tools that enhance agent performance, such as advanced bots that can greet customers on your website or messaging channels and provide tailored responses to industry-specific inquiries.

2. Proactively Make Recommendations to Customers

AI-powered bots can make personalized recommendations based on a customer’s preferences, previous interactions, and website behavior. Proactive engagement is cited as one of the most effective uses for AI-powered chatbots, according to Lauren Hakim, a product marketer at Zendesk.

For instance, AI can help prevent customers from abandoning their shopping carts by addressing inquiries about products, shipping costs, or the checkout process. By automating workflows, AI-powered chatbots can offer discounts, send reminders to customers to complete their purchases, or proactively address any questions they may have.

3. Offer 24/7 Customer Support Implementing

Implementing AI-powered chatbots enables businesses to provide convenient, round-the-clock customer support. Customers can connect with your business at any time, even outside of traditional support hours, and receive real-time assistance.

Chatbots like Zendesk bots are available 24/7 and can answer general questions or provide self-service resources, such as help center articles, for customers to find immediate answers or complete simple tasks. This is especially crucial as businesses expand into global markets, ensuring an excellent customer experience regardless of time zones.

To illustrate, Photobucket employs Zendesk bots that answer frequently asked questions and hand off conversations to live agents when necessary. Since implementing this solution, Photobucket has achieved notable improvements, including a 17 percent decrease in first resolution time, a 14 percent decrease in first reply time, and a three percent increase in customer satisfaction.

4. Deliver personalized support

AI can deliver highly personalized support. This includes offering assistance based on a customer’s past behaviors or inquiries, keeping customers informed about relevant products and services based on their purchase history, sending targeted discounts, and providing support in their preferred language.

Recognizing the value of personalized recommendations, 60 percent of consumers are receptive to them. For example, AI can automate a message that wishes a customer a happy birthday and includes a personalized discount code. This message can be sent via the customer’s preferred messaging channel, addressing the customer by their preferred pronouns and recommending products based on their previous purchases.

5. Gathering Consumer Insights

Gathering Consumer Insights Utilizing AI in customer service empowers your team to gather valuable consumer insights. With tools like Zendesk, agents have access to AI-powered insights that provide information about customer intent, language, and sentiment. This knowledge helps agents approach interactions more effectively, as all relevant data is stored in a unified workspace, eliminating the need to toggle between applications.

During customer interactions, AI guides agents by suggesting the most relevant responses based on customer insights and context. Agents can further automate their replies, saving time and reducing manual tasks, particularly during periods of high customer engagement.

For instance, if a customer’s order goes missing, AI can prompt agents with suggestions for a refund or replacement.

6. Creating Powerful Intelligent Workflows

Creating Powerful Intelligent Workflows Intelligent workflows created through AI can improve the overall customer experience by allowing for faster support and efficient agent allocation. With Zendesk, support teams can leverage AI to route customer requests to the most suitable agent based on customer intent, sentiment, language, agent capacity, status, and skillset.

Consider a scenario where a customer is upset about being charged a different price for a service add-on. AI understands the customer’s angry tone and the fact that they speak Spanish, capturing account and billing information. It then identifies an available senior-level agent who can address billing discrepancies and speak Spanish, facilitating a seamless handoff with customer context.

7. Offering Multilingual Customer Service

Offering Multilingual Support Conversational AI technology, equipped with natural language understanding (NLU), can detect a customer’s native language and automatically translate the conversation. This enhances multilingual support capabilities and ensures a more convenient and efficient customer experience, as immediate translation eliminates the need for human translators.

Integrating multilingual support automation software into your customer service solution enables AI to access customer information and personalize conversations based on data such as location, device used, buying preferences, and conversation history.

For example, a bot can automatically detect a customer’s language based on their location and the text in the chat window.

Customer Services

8. Assisting with Agent Onboarding and Training

Assisting with Agent Onboarding and Training Using AI-powered virtual assistants, such as those offered by Zendesk, can greatly facilitate agent onboarding and training. These virtual assistants provide support to every customer services agent, gradually increasing the complexity of requests they handle through intelligent routing and suggesting appropriate actions to take in different scenarios.

By automating various aspects of onboarding and training, businesses can refine their CS and improve the level of support offered. For instance, Rhythm Energy, a Zendesk user, was amazed by the ease of training agents using the platform and its automation capabilities. This led to immediate assistance for customers, even from agents who were just starting their CS journey.

9. Saving Agents’ Time with Automated Intent

Saving Agents’ Time with Automated Intent Identification Advanced bots equipped with pre-trained customer intent models can automatically identify and address common customer issues based on previous CS data. By classifying requests, such as password resets or billing issues, agents can receive personalized and accurate responses. These bots can also share the identified intents with agents, providing contextual information to enhance the support experience.

Deploying advanced bots on messaging and email channels can deflect common customer questions and handle repetitive tasks, allowing agents to focus on more complex inquiries that require a human touch. Implementing advanced bots is a quick and simple process, minimizing the time spent on manual configuration.

Consider a scenario where a customer sends an Instagram DM stating that their order was never delivered. An advanced bot automatically comprehends the customer’s intent, responding by offering a replacement or refund.

level up customer services

The benefits of using AI for Customer Service

Benefits of AI for CS Utilizing AI in customer services brings numerous benefits for businesses. According to our CX Trends Report, 72 percent of business leaders view expanding their use of AI and bots throughout the customer experience as a crucial priority for the next year. As businesses invest in customer services AI, several advantages become apparent. Here are some key benefits:

  1. Cost Reduction: AI tools like chatbots, intelligent triage, and workflow automation allow customer care teams to handle larger ticket volumes without requiring additional personnel. AI acts as a supplement for agents, enhancing efficiency and productivity, which translates into cost savings.
  2. Efficient and Speedy Support: AI enables businesses to provide instant support without agent involvement. In situations where customer handoff is necessary, AI equips agents with crucial information and customer context, providing insights and suggested actions for quick problem resolution.
  3. Increased Customer Satisfaction and Retention: Our CX Trends Report shows that businesses utilizing Zendesk bots witnessed a two percentage point increase in customer satisfaction year over year. Offering fast, convenient, and consistent service is pivotal to cultivating loyal customers who stay with your brand.
  4. Alleviating Agent Burnout: AI automates mundane tasks, resulting in reduced workload for support teams. When agents are able to focus their energies on tasks that match their skill sets, job satisfaction increases.

Examples of AI and automation in Customer Service

Examples of AI and Automation in Customer Support AI and automation play integral roles in customer support. Examples include chatbots, natural language processing (NLP), face and voice recognition, interactive voice response (IVR), and intelligent virtual assistants (IVAs). AI technology is constantly evolving and improving, providing businesses with new and innovative tools to enhance customer experience. Here are some examples:

  1. Chatbots: Conversational AI that understands and automates responses to customer inquiries in a friendly manner.
  2. Natural Language Processing (NLP): Machine learning technology capable of understanding and responding to voice commands and translating text.
  3. Face and Voice Recognition: Biometric AI uses algorithms and mathematics to authenticate individuals based on distinguishing facial features and voices.
  4. Interactive Voice Response (IVR): Automated phone system tool that answers calls, comprehends vocal responses, and provides options for subsequent actions, such as routing calls to the appropriate agent or department.
  5. Intelligent Virtual Assistant (IVA): AI program that understands voice commands and performs tasks on behalf of customer support agents.

What are the challenges of AI in Customer Service?

Challenges of AI in Customer Services Just like any emerging technology, implementing AI in the workplace comes with unique challenges. It’s essential to consider these challenges and seek solutions within the AI software you choose. Some notable obstacles include:

  • Selecting the right AI solution for your customer service needs.
  • Ensuring data protection and privacy standards are met.
  • Adapting to changes in customer behavior and preferences.
  • Integrating AI tools seamlessly into existing workflows.
  • Overcoming resistance to change among employees.

Embracing AI as a Strategic Decision Welcome to the future of AI in customer services! Embracing AI to enhance customer happiness, and employee experience, and streamline support should be a logical decision for your business. Investing in AI to improve customer services has countless advantages, and the technology will undoubtedly shape the future of customer support.

Top AI tools for customer service

Providing excellent customer service is essential for any organization to succeed in today’s competitive market. However, delivering exceptional customer service can be time-consuming and requires a lot of resources. This is where AI-powered tools come in handy. AI tools are equipped with distinct capabilities designed to tackle the difficulties that may arise in delivering customer service. They can automate many tasks and processes, allowing your customer service team to focus on more complex and nuanced tasks that require human intelligence.

By popular tools, you can make a knowledgeable decision about which AI tool will best align with your customer service goals. Here are a few customer service software platforms that provide AI functionality to assist you in navigating through your choices:

  1. Help Scout

    Help Scout’s AI-powered tools can help you provide personalized customer service at scale. Their AI-powered chatbot, Beacon, can answer common customer questions and collect information to help your customer service team solve more complex issues

  2. Freshdesk

    Freshdesk offers a range of AI-powered tools that can help you streamline your customer service operations. Their AI-powered chatbot, Freddy, can handle customer queries, while their AI-powered analytics tool, Freshdesk Omniroute, can help you optimize your team’s workload

  3. Salesforce

    Salesforce’s AI-powered tool, Einstein, can help you automate routine tasks and provide personalized recommendations to customers. It can also analyze customer data to identify trends and patterns, allowing you to make data-driven decisions that can improve your customer service

  4. Zendesk

    Zendesk offers a range of AI-powered tools that can help you with everything from automating routine tasks to providing personalized customer experiences. Their AI-powered chatbot, Answer Bot, can answer common customer questions in real-time, freeing up your customer service team to handle more complex issues.

In today’s fast-paced world, keeping up with customer queries can be a daunting task for any business. However, AI-powered tools have transformed the way customer support is handled, making it much easier, faster and more efficient. These tools are designed to handle all kinds of queries, from simple to complex, without breaking a sweat. This not only saves time and improves productivity, but also leads to higher levels of customer satisfaction.

The rapid advancement of AI technology, we can expect to see even more innovative ways to use this technology to improve customer support. This not only saves time but also frees up human support staff to focus on more complex issues

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